• Need a hard-working visual system?VIEW WORK
  • Need senior thinking in your creative flow?VIEW EXPERIENCE

Not every industry, brand, or communication goal is simple. Let me help you connect with your audience by translating your complex ideas into simple, effective designs.

Did you Know?

An audience that has an emotional connection with a brand is more likely to spend more money with that brand.

Consistent use of a visual identity system drives emotional connection, speeds understanding, increases awareness, and builds trust. 

A good art director will strengthen design quality, ensure brand consistency, provide project management, and mentor junior designers.

An experienced Art Director salary can cost $100,000+. Freelance Art Direction offers the same skills and ongoing relationship without the cost of a full-time hire.

A good logo should support your brand strategy, work well in one color and at small sizes, and set the tone for your visual system.

While AI has its benefits, AI logos are unlikely to be unique, don't build emotional connections, aren't easily editable, and can't be trademarked.

    We might make great partners if ...

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    You need to fill workflow gaps with a designer who can hit the ground running and deliver creativity within existing brand guidelines.

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    You have a junior designer but need experienced help with art direction or with developing campaigns and bigger projects.

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    You need a strategic collaborator to help you work through challenging objectives, and make you look like an expert.

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    You have a logo, but you’d like to streamline your brand with a toolkit, guidelines and templates for more consistency.

    HOW CAN I HELP?

    Case Studies

    Direct Mail CampaignAmerican Modern Insurance Group
    Brand Refresh and TemplatesMicrobial Insights
    Brand DevelopmentEastside Sunday Market

    • Tricia is able to deliver concepts that are on strategy and on brand. I never felt like we were working with a freelancer but rather an internal team member who understands our business well.

      Natalia Aguiluz, American Modern Insurance Group
    • Tricia understands how to integrate design with the message. She has a very keen marketing sense and can develop an integrated product so it both looks good and is effective.
      Carol Evans, Legacy Parks Foundation
    • Tricia is timely (meets deadlines, provides updates), reliable (not a flaky designer), frank and forthcoming (about limitations and budgets), and just pleasant to work with (no ego issues).
      Ashley Maynor, The Library Collective
    • I’m able to be much more hands off with Tricia than with other freelancers. I know she will ask smart questions, stay on schedule, push the client a bit and provide distinctly different concepts.
      Grace Ring, Vehr Communications
    • Tricia can take a project all the way from concept to production. She offers strategic insights and solutions. She anticipates issues and helps solve problems.
      Michelle Taute, Shattles Communications
    • Tricia understands how the objectives of the project can define the project itself. The scope of research she brings to the table often takes the project further than originally imagined.
      Robin Thomas, Downtown Knoxville Alliance