A B O U T M E
For more than two decades, I’ve helped companies solve problems through design. As a senior-level freelance art director, clients call me when they need a strategic collaborator who can deliver on-target concepts, quickly. I can be a creative partner, a project manager, or even a design leader for a junior team.
E X P E R I E N C E
I’ve designed countless projects for a range of B2B companies in complex industries, from Fortune 500s to midsized companies with the occasional passion project for smaller nonprofits. This work ranges from developing single designs to whole design systems for a variety of industries. I’ve set and met objectives, deadlines and budgets for internal and external campaigns in both print and digital. I frequently manage designers and vendors both face to face and remotely.
Before working independently, I was the founding art director of the Knoxville Mercury. I’ve also worked as an art director at a branding agency where my role included everything from helping rebrand a healthcare network to designing collateral for Fortune 500 companies. In addition, I’m the former art director at Writer’s Digest and HOW magazines. The latter role gave me a front-row seat to some of the best design and designers in the world and inspired me to make the jump to brand design.
C A P A B I L I T I E S
Brand blueprint development
Logos and brand toolkits
Brand guideline development
Branded templates
Creative mentorship
Art direction
Creative concepting and strategy
Marketing campaign development
Stationery and collateral
Brochures
Publication redesigns
Book cover designs
Direct mail
Trade show graphics
Infographics
Fact sheets
Interactive PDFs
Presentations
Social media graphics
Canva branded templates
Email templates
Video graphics
Environmental graphics
Websites
C L I E N T S
American Modern Insurance Group
Compass
Downtown Knoxville Alliance
Legacy Parks
Girl Scouts of the Southern Appalachians
Microbial Insights
Three Rivers Market
Nourish Knoxville
I N D U S T R I E S
Healthcare
Pharmaceutical
Manufacturing
Biotechnology
Insurance
Finance
Nonprofits
Food justice
I R L
Have laptop will travel! Remote work is increasingly the norm, but balancing the responsibilty and freedom that come with freelancing can take a little getting used to. Over the years, I’ve learned when to work while traveling and when to turn the computer off and enjoy life. With many clients in other cities anyway, working from the road is not that different from working at home, but the change of scenery can be oh so inspiring.
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