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S P O T L I G H T   P R O J E C T

Specialty insurance is complicated and call center agents can be difficult to reach. American Modern Insurance Group needed a campaign with branded promotional items that would increase top-of-mind awareness and make those agents feel valued.

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LOGOS

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identity systems

client

Benton's Bacon & Country Ham

brand personality

Traditional, Unique, Authentic, Personal

design strategy

Smokehouse colors, Vintage fonts, Custom illustrations

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client

Parkridge (historic neighborhood)

brand personality

Historic, Welcoming, Accessible, Active, Eclectic

design strategy

Shapes from stained glass transom windows, Colors from local houses 

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client

Compass (local news analysis)

brand personality

Intelligent, Current, Well-rounded, Lively, Local

design strategy

Local topography and navigation shapes, bright colors with newsprint and ink neutrals

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client

Compass (local news analysis)

brand personality

Community-focused, Enthusiastic, Value-based

design strategy

Bright colors, Simple cut paper shapes, Eclectic patterns

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Learn more about strategy, deliverables, and pricing for logos and identity systems.

CAMPAIGNS

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client

Parkridge (historic neighborhood)

brand personality

Historic, Welcoming, Accessible, Active, Eclectic

design strategy

Shapes from stained glass transom windows, Colors from local houses 

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client

Parkridge (historic neighborhood)

brand personality

Historic, Welcoming, Accessible, Active, Eclectic

design strategy

Shapes from stained glass transom windows, Colors from local houses 

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brochures & annual reports

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    books & magazines

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    WEBSITES

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    posters

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    illustration

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    case studies

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    Brand Refresh and TemplatesMicrobial Insights
    Brand DevelopmentEastside Sunday Market
    Direct Mail CampaignAmerican Modern Insurance Group
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    • Tricia is able to deliver concepts that are on strategy and on brand. I never felt like we were working with a freelancer but rather an internal team member who understands our business well.

      Natalia Aguiluz, American Modern Insurance Group
    • Tricia understands how to integrate design with the message. She has a very keen marketing sense and can develop an integrated product so it both looks good and is effective.
      Carol Evans, Legacy Parks Foundation
    • Tricia is timely (meets deadlines, provides updates), reliable (not a flaky designer), frank and forthcoming (about limitations and budgets), and just pleasant to work with (no ego issues).
      Ashley Maynor, The Library Collective
    • I’m able to be much more hands off with Tricia than with other freelancers. I know she will ask smart questions, stay on schedule, push the client a bit and provide distinctly different concepts.
      Grace Ring, Vehr Communications
    • Tricia can take a project all the way from concept to production. She offers strategic insights and solutions. She anticipates issues and helps solve problems.
      Michelle Taute, Shattles Communications
    • Tricia understands how the objectives of the project can define the project itself. The scope of research she brings to the table often takes the project further than originally imagined.
      Robin Thomas, Downtown Knoxville Alliance