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AMERICAN MODERN INSURANCE GROUP

Direct mail campaign to engage call center agents

C H A L L E N G E

American Modern Insurance Group relies on call center agents at other insurance companies to sell their specialty insurance. But reaching these agents to keep American Modern solutions top-of-mind is difficult. Call center agents don’t have email, and they’re not allowed a personal cell phone at their workstations.

C O N C E P T

I presented three different creative concepts for a direct mail campaign that included packages with both postcards and branded giveaway items—from pens and cookies to notepads and mirrors. Each concept showcased American Modern’s differentiators and showed agents how the company understands their unique challenges.

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D E S I G N

Final layouts included mailing labels and postcard inserts to coordinate with branded items.

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R E S U L T S

Requested quotes increased 57% over the previous year and policies issued increased 43%. 

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  • Tricia is able to deliver concepts that are on strategy and on brand. I never felt like we were working with a freelancer but rather an internal team member who understands our business well.

    Natalia Aguiluz, American Modern Insurance Group
  • Tricia understands how to integrate design with the message. She has a very keen marketing sense and can develop an integrated product so it both looks good and is effective.
    Carol Evans, Legacy Parks Foundation
  • Tricia is timely (meets deadlines, provides updates), reliable (not a flaky designer), frank and forthcoming (about limitations and budgets), and just pleasant to work with (no ego issues).
    Ashley Maynor, The Library Collective
  • I’m able to be much more hands off with Tricia than with other freelancers. I know she will ask smart questions, stay on schedule, push the client a bit and provide distinctly different concepts.
    Grace Ring, Vehr Communications
  • Tricia can take a project all the way from concept to production. She offers strategic insights and solutions. She anticipates issues and helps solve problems.
    Michelle Taute, Shattles Communications
  • Tricia understands how the objectives of the project can define the project itself. The scope of research she brings to the table often takes the project further than originally imagined.
    Robin Thomas, Downtown Knoxville Alliance