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MICROBIAL INSIGHTS

A brand refresh to visually reinforce expertise

C H A L L E N G E

Microbial Insights uses biotechnology and expert analysis to support the remediation of chemicals in groundwater and related corrosion. But to be perceived as the industry experts they are, the company needed a visual overhaul to simplify and modernize the brand.

C O N C E P T

Three different visual concepts emphasized different aspects of the business.

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D E S I G N

New brand guidelines defined the chosen visual approach to ensure consistency going forward. To make future work more efficient, visual templates and sample layouts were created for ads, information sheets, presentations, social media posts, trade show graphics, and more.

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P R I N T 

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P R E S E N T A T I O N S

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S O C I A L   M E D I A

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D I  S P L A Y S

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  • Tricia is able to deliver concepts that are on strategy and on brand. I never felt like we were working with a freelancer but rather an internal team member who understands our business well.

    Natalia Aguiluz, American Modern Insurance Group
  • Tricia understands how to integrate design with the message. She has a very keen marketing sense and can develop an integrated product so it both looks good and is effective.
    Carol Evans, Legacy Parks Foundation
  • Tricia is timely (meets deadlines, provides updates), reliable (not a flaky designer), frank and forthcoming (about limitations and budgets), and just pleasant to work with (no ego issues).
    Ashley Maynor, The Library Collective
  • I’m able to be much more hands off with Tricia than with other freelancers. I know she will ask smart questions, stay on schedule, push the client a bit and provide distinctly different concepts.
    Grace Ring, Vehr Communications
  • Tricia can take a project all the way from concept to production. She offers strategic insights and solutions. She anticipates issues and helps solve problems.
    Michelle Taute, Shattles Communications
  • Tricia understands how the objectives of the project can define the project itself. The scope of research she brings to the table often takes the project further than originally imagined.
    Robin Thomas, Downtown Knoxville Alliance