B L O G
Background, insights, tips, and eye candy
E X P E R I E N C E
I’ve designed countless projects for a range of B2B companies in complex industries, from Fortune 500s to midsized companies with the occasional passion project for smaller nonprofits. This work ranges from developing single designs to whole design systems for a variety of industries. I’ve set and met objectives, deadlines and budgets for internal and external campaigns in both print and digital. I frequently manage designers and vendors both face to face and remotely.
Before working independently, I was the founding art director of the Knoxville Mercury. I’ve also worked as an art director at a branding agency where my role included everything from helping rebrand a healthcare network to designing collateral for Fortune 500 companies. In addition, I’m the former art director at Writer’s Digest and HOW magazines. The latter role gave me a front-row seat to some of the best design and designers in the world and inspired me to make the jump to brand design.
Tricia is able to deliver concepts that are on strategy and on brand. I never felt like we were working with a freelancer but rather an internal team member who understands our business well.
Natalia Aguiluz, American Modern Insurance Group- Tricia understands how to integrate design with the message. She has a very keen marketing sense and can develop an integrated product so it both looks good and is effective.Carol Evans, Legacy Parks Foundation
- Tricia is timely (meets deadlines, provides updates), reliable (not a flaky designer), frank and forthcoming (about limitations and budgets), and just pleasant to work with (no ego issues).Ashley Maynor, The Library Collective
- I’m able to be much more hands off with Tricia than with other freelancers. I know she will ask smart questions, stay on schedule, push the client a bit and provide distinctly different concepts.Grace Ring, Vehr Communications
- Tricia can take a project all the way from concept to production. She offers strategic insights and solutions. She anticipates issues and helps solve problems.Michelle Taute, Shattles Communications
- Tricia understands how the objectives of the project can define the project itself. The scope of research she brings to the table often takes the project further than originally imagined.Robin Thomas, Downtown Knoxville Alliance