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LET'S WORK TOGETHER!

Want an elevated brand that really connects with your audience?
Does senior-level creative support without a permanent hire sound like the relief you need?

I'd love to get to know your brand deeply and help you achieve your goals, whether those goals are a strategic brand launch, a more effective identity system, or simply a smoother running design team.

Who might benefit

  • A marketing or creative director that needs a strategic collaborator
  • A manager with a junior designer who would benefit from experienced design support
  • A small creative team that needs guidance through a bigger project

What you'll get

  • One monthly meeting to set goals
  • Weekly meetings with designer or creative team
  • Lead creative team through development of a campaign or large project
  • Ongoing reviews of concepts, in-progress, or completed design work

design

Rates are hourly or by package. Email me for details.

cost varies by project complexity

Who might benefit

  • A short-staffed creative team
  • A small marketing team without a full-time designer

What you'll get

  • Key strategic guideposts like Audience Persona, Positioning Statement, Brand Promise, and Brand Personality
  • A logo that will support your goals along with files for every need
  • A robust identity system with voice, colors, fonts, imagery, shapes, and sample layouts 
  • A complete brand guide with information on how to drive consistency with your new visual system. 

Did you Know?

An audience that has an emotional connection with a brand is more likely to spend more money with that brand.

Consistency in voice and visuals drives emotional connection, speeds understanding, increases awareness and builds trust. 

A marketing budget should be 20%-30% of your revenue with visual identity using 20% of the marketing budget or more during the first year. 

A good art director will strengthen design quality, ensure brand consistency, provide project management, and mentor junior designers.

An experienced Art Director salary can cost $100,000+. Freelance Art Direction offers the same skills and ongoing relationship without the cost of a full-time hire.

A good logo should support your brand strategy, work well in one color and at small sizes, and set the tone for your visual system.

While AI has its benefits, AI logos are unlikely to be unique, don't build emotional connections, aren't easily editable, and can't be trademarked.

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common projects

IDENTITY SYSTEMS

$8,000 - $10,000*


Who might benefit

  • You’re growing and you need your design to support your objectives better. 
  • Your various communications don’t have a cohesive look and feel.
  • You’ve been DIY-ing it for a few years and your designs aren't working hard enough for you.

How it works

We’ll use a combination of strategy worksheets, discovery meetings, a visual identity audit, and light research to develop clearer brand strategy definitions. I'll use that strategy to provide 3-5 rough visual concepts. You'll choose one for me to refine based on your feedback.

What you'll get

  • Key strategic guideposts like Audience Persona, Positioning Statement, Brand Promise, and Brand Personality
  • A logo that will support your goals along with files for every need
  • A robust identity system with voice, colors, fonts, imagery, shapes, and sample layouts 
  • A complete brand guide with information on how to drive consistency with your new visual system. 

IDENTITY SYSTEMS

$2,000 - $4,000*


Who might benefit

  • Your various communications don’t have a cohesive look and feel.
  • You’re growing and you need your design to support your objectives better. 
  • You’ve been DIY-ing it for a few years and your designs aren't working hard enough for you.

How it works

We’ll use a combination of strategy worksheets, discovery meetings, a visual identity audit, and light research to develop clearer brand strategy definitions. I'll use that strategy to provide 3-5 rough visual concepts. You'll choose one for me to refine based on your feedback.

What you'll get

  • Key strategic guideposts like Audience Persona, Positioning Statement, Brand Promise, and Brand Personality
  • A robust identity system with voice, colors, fonts, imagery, shapes, and sample layouts 
  • A complete brand guide to drive consistency with your new visual system. 

LOGOS

$2,000 - $4,000*


Who might benefit

  • You don’t have a logo yet and you're eager to get your project launched.
  • You may still be seeking investors or grants and developing your Go-To-Market strategy.

How it works

We’ll use discovery worksheets to develop brand strategy basics while making the most of your limited budget. I'll use that strategy to develop and refine visual concepts together with your feedback.

What you'll get

  • A few strategic guideposts like a Positioning Statement and Brand Personality
  • A logo that will support your goals along with files for every need
  • A one-page style guide that defines colors and fonts so you can establish visual consistency from the start

LOGOS

$2,000 - $4,000*


Who might benefit

  • You don’t have a logo yet and you're eager to get your project launched.
  • You may still be seeking investors or grants and developing your Go-To-Market strategy.

How it works

We’ll use discovery worksheets to develop brand strategy basics while making the most of your limited budget. I'll use that strategy to develop and refine visual concepts together with your feedback.

What you'll get

  • A few strategic guideposts like a Positioning Statement and Brand Personality
  • A logo that will support your goals along with files for every need
  • A one-page style guide that defines colors and fonts so you can establish visual consistency from the start

Core collateral

$1000*

  • Business cards
  • Letterhead
  • One-page sales sheet, flyer, or postcard

Canva setup

$1500*

  • Brand Hub with logos, colors, and fonts
  • 2-3 custom templates
  • 3-5 custom reusable graphics

Mailchimp setup

$1500*

  • Set up audiences and groups
  • Create user preferences 
  • 1-2 email templates

Pitch deck

$2000*

  • Key sections fully designed
  • Master pages for future revisions
  • Design review as needed for updates

Single-page website

$2000*

  • Clarify content to meet objectives
  • Customize to fit brand visual identity
  • Include core UX and SEO principles

Ecommerce website

$2000-$3500*

  • Three to four page website with donations links or online store
  • Customized content and visuals
  • Include core UX and SEO principles

ONGOING DESIGN SUPPORT

*Note: pricing is based on businesses with revenue between $250k-$1m.

Still have questions about a different type of project?
Want to know how much something costs?
Tired of working from home and just want to talk about travel?
EMAIL ME AND LET'S CHAT
  • I’m able to be much more hands off with Tricia than with other freelancers. I know she will ask smart questions, stay on schedule, push the client a bit and provide distinctly different concepts.
    Grace Ring, Vehr Communications
  • Tricia understands how the objectives of the project can define the project itself. The scope of research she brings to the table often takes the project further than originally imagined.
    Robin Thomas, Downtown Knoxville Alliance
  • Tricia is timely (meets deadlines, provides updates), reliable (not a flaky designer), frank and forthcoming (about limitations and budgets), and just pleasant to work with (no ego issues).
    Ashley Maynor, The Library Collective
  • Tricia understands how to integrate design with the message. She has a very keen marketing sense and can develop an integrated product so it both looks good and is effective.
    Carol Evans, Legacy Parks Foundation
  • Tricia is able to deliver concepts that are on strategy and on brand. I never felt like we were working with a freelancer but rather an internal team member who understands our business well.

    Natalia Aguiluz, American Modern Insurance Group
  • Tricia can take a project all the way from concept to production. She offers strategic insights and solutions. She anticipates issues and helps solve problems.
    Michelle Taute, Shattles Communications