LET'S WORK TOGETHER!
Want an elevated brand that really connects with your audience?
Does senior-level creative support without a permanent hire sound like the relief you need?
I'd love to get to know your brand deeply and help you achieve your goals, whether those goals are a strategic brand launch, a more effective identity system, or simply a smoother running design team.
Who might benefit
- A marketing or creative director that needs a strategic collaborator
- A manager with a junior designer who would benefit from experienced design support
- A small creative team that needs guidance through a bigger project
What you'll get
- One monthly meeting to set goals
- Weekly meetings with designer or creative team
- Lead creative team through development of a campaign or large project
- Ongoing reviews of concepts, in-progress, or completed design work
Who might benefit
- A short-staffed creative team
- A small marketing team without a full-time designer
What you'll get
- Key strategic guideposts like Audience Persona, Positioning Statement, Brand Promise, and Brand Personality
- A logo that will support your goals along with files for every need
- A robust identity system with voice, colors, fonts, imagery, shapes, and sample layouts
- A complete brand guide with information on how to drive consistency with your new visual system.
IDENTITY SYSTEMS
Who might benefit
- Your various communications don’t have a cohesive look and feel.
- You’re growing and you need your design to support your objectives better.
- You’ve been DIY-ing it for a few years and your designs aren't working hard enough for you.
How it works
We’ll use a combination of strategy worksheets, discovery meetings, a visual identity audit, and light research to develop clearer brand strategy definitions. I'll use that strategy to provide 3-5 rough visual concepts. You'll choose one for me to refine based on your feedback.
What you'll get
- Key strategic guideposts like Audience Persona, Positioning Statement, Brand Promise, and Brand Personality
- A robust identity system with voice, colors, fonts, imagery, shapes, and sample layouts
- A complete brand guide to drive consistency with your new visual system.
LOGOS
Who might benefit
- You don’t have a logo yet and you're eager to get your project launched.
- You may still be seeking investors or grants and developing your Go-To-Market strategy.
How it works
We’ll use discovery worksheets to develop brand strategy basics while making the most of your limited budget. I'll use that strategy to develop and refine visual concepts together with your feedback.
What you'll get
- A few strategic guideposts like a Positioning Statement and Brand Personality
- A logo that will support your goals along with files for every need
- A one-page style guide that defines colors and fonts so you can establish visual consistency from the start
Core collateral
- Business cards
- Letterhead
- One-page sales sheet, flyer, or postcard
Canva setup
- Brand Hub with logos, colors, and fonts
- 2-3 custom templates
- 3-5 custom reusable graphics
Mailchimp setup
- Set up audiences and groups
- Create user preferences
- 1-2 email templates
Pitch deck
- Key sections fully designed
- Master pages for future revisions
- Design review as needed for updates
Single-page website
- Clarify content to meet objectives
- Customize to fit brand visual identity
- Include core UX and SEO principles
Ecommerce website
- Three to four page website with donations links or online store
- Customized content and visuals
- Include core UX and SEO principles