AMERICAN MODERN INSURANCE GROUP
Direct mail campaign to engage call center agents
C H A L L E N G E
American Modern Insurance Group relies on call center agents at other insurance companies to sell their specialty insurance. But reaching these agents to keep American Modern solutions top-of-mind is difficult. Call center agents don’t have email, and they’re not allowed a personal cell phone at their workstations.
C O N C E P T
I presented three different creative concepts for a direct mail campaign that included packages with both postcards and branded giveaway items—from pens and cookies to notepads and mirrors. Each concept showcased American Modern’s differentiators and showed agents how the company understands their unique challenges.
D E S I G N
Final layouts included mailing labels and postcard inserts to coordinate with branded items.
R E S U L T S
Requested quotes increased 57% over the previous year and policies issued increased 43%.
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