MICROBIAL INSIGHTS
A brand refresh to visually reinforce expertise
C H A L L E N G E
Microbial Insights uses biotechnology and expert analysis to support the remediation of chemicals in groundwater and related corrosion. But to be perceived as the industry experts they are, the company needed a visual overhaul to simplify and modernize the brand.
C O N C E P T
Three different visual concepts emphasized different aspects of the business.
D E S I G N
New brand guidelines defined the chosen visual approach to ensure consistency going forward. To make future work more efficient, visual templates and sample layouts were created for ads, information sheets, presentations, social media posts, trade show graphics, and more.
P R I N T
P R E S E N T A T I O N S
S O C I A L M E D I A
D I S P L A Y S
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